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Lesson Plan
Wednesday, April 17, 2024
NBEA
Lesson Plan: Marketing - Decoding Buying Decisions: Mind vs. Emotion
Complies with NBEA Foundations of Marketing 2023 Standard: Analyze the characteristics, motivations, and behaviors of consumers. II.A.3.6; Differentiate between rational (cognitive) and emotional (affective) buying motives
Lesson Plan
Wednesday, April 17, 2024
NBEA
Lesson Plan: Marketing - The Consumer Buying Decision and Post-Purchase Evaluation Process
Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
Lesson Plan
Thursday, March 14, 2024
NBEA
Lesson Plan: Marketing - Intermediaries and End Users: The Consumer Continuum
Objectives 1. Differentiate between intermediary customers and end users. 2. Understand the unique behaviors, motivations, and characteristics of intermediary customers and end users. 3. Apply knowledge of consumer behavior.
Lesson Plan
Thursday, March 14, 2024
NBEA
Lesson Plan: Marketing - Customer-Oriented Impact and Marketing Strategies
Objectives: ● Identify customer needs, wants, and reasons why customers return to the same business. ● Explain ways companies show concern for customers. ● To provide students with a real-world example of customer-oriented marketing.
Lesson Plan
Thursday, March 14, 2024
NBEA
Lesson Plan: Marketing - Building and Sustaining Customer-Business Relationships
Objectives: 1. Describe the factors that influence customer-business relationships, 2. Describe the role of marketing in building customer demand for goods and services. 3. Examine the cost of obtaining new customers versus maintaining current ones
Lesson Plan
Thursday, March 14, 2024
NBEA
Lesson Plan: Marketing - Decoding Consumer Behavior: A Global and Domestic Perspective
Objectives: 1. Identify and describe the changing characteristics of domestic and global populations, 2. Analyze the impact of consumer differences.
On-Demand Webinar
Friday, November 17, 2023
NBEA
The Entrepreneurial Mindset: Engaging Activities to Help Students be a Problem-Solver
Participate in an exercise that provides a fun, experiential way for students to conceptualize customer behavior and identify business opportunities.
On-Demand Webinar
Friday, November 17, 2023
NBEA
Using Virtual Business Simulations in the Classroom To Engage and Teach
Learn how you can provide students opportunities to go hands-on through a simulated work environment.
On-Demand Webinar
Tuesday, May 30, 2023
NBEA
This is How We Do DECA
The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers.
On-Demand Webinar
Tuesday, May 30, 2023
NBEA
Supply Chain Management: What Educators Need to Know
Supply Chain Management (SCM) needs talent at every level. In this session, teachers will learn about the areas of SCM,
On-Demand Webinar
Tuesday, May 30, 2023
NBEA
Building a Brand with Instagram
This session provides tools and templates that can be implemented to help your students prepare themselves to work with social media marketing.
On-Demand Webinar
Tuesday, May 23, 2023
NBEA
Virtual Enterprises in High School
Learning about Virtual Enterprises which empowers students to take on the roles of employees in a company, work in functional departments of the organizationAbout NBEA
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